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Women initiate far fewer contacts than men, but both sets of curves fall off with increasing desirability gap in all four cities. One might imagine that individuals who make a habit of contacting potential partners significantly more desirable than themselves (large positive desirability gap) would also initiate more contacts overall to increase their chances of getting a reply, but they do the opposite: The number of initial contacts an individual makes falls off rapidly with increasing gap, and it is the people approaching the least desirable partners who send the largest number of messages.
Do mate seekers put more effort into attracting more desirable partners. On the basis of message content, there is some evidence that they do.